BUILT FOR BAIT MAKERS

Your best bait, every batch.

Plastisol, colorants, effects, glitter, scents, and additives made to work together and backed by the numbers. Dial in a recipe once, then inject or pour it again and again.

Spec sheets for every product Batch consistency checks
LureWright LW lure mark
LureWright
PRECISION MATERIALS FOR LURE MAKERS
PLASTISOL•COLOR•EFFECTS•GLITTER•SCENTS•ADDITIVES
THE CRYSTAL LINE

One system.
Six material families.

From plastisol to color, effects, glitter, scents, and performance additives, the Crystal lineup gives bait makers the materials they need to build, tune, and repeat their recipes with confidence.

PLASTISOL

Crystal Inject

Ultra-clear plastisol engineered for clean color, low bubbles, repeatable injection, and dependable bait production.

Soft · Medium · Firm
LIQUID COLORANTS

Crystal Color

Concentrated liquid color built for predictable mixing, repeatable recipes, and clean custom bait colors.

Transparent · Opaque · Fluorescent
EFFECT POWDERS

Crystal Shift

Pearl, mica, interference, holo, and shift effects for depth, flash, and color movement in the water.

Pearl · Holo · Shift
GLITTER

Crystal Spark

Fishing-grade glitter selected for suspension, flash, consistency, and repeatable formulation.

Hex · Holo · Specialty
SCENTS & ATTRACTANTS

Crystal Strike

Concentrated scent additives for bait makers, plus ready-to-use scented oils for finished plastics.

Concentrates · Bait oils
PERFORMANCE ADDITIVES

Crystal Flex

Softener, hardener, stabilizer, worm oil, and performance modifiers for tuning action, durability, and processability.

Softener · Hardener · Stabilizer · Worm oil
WHY LUREWRIGHT

Made for people who make their own.

Buying plastic and color is the easy part. Getting the same bait twice is the hard part: the same color, the same action, the same flash, batch after batch. Every LureWright material is documented down to the mix ratio and built to work with the rest of the line, so you know what you'll get before it hits the mold.

Designed to work together

Plastisol, color, effects, glitter, scents, and additives formulated as one system, so they play well in the pot and in the water.

Clear specifications

Spec sheets and recommended mix ratios for every product. Start from numbers, not guesswork.

Repeatable results

Batch consistency checks, so a recipe that works today works on your next order too.

Maker-first support

Real people answering email, plus how-to videos and an ever-growing recipe library.

WE'RE BUILDING

Follow the build from the first batch.

Product development, bait recipes, testing, and shop updates are coming soon.

Questions? Call 636.224.8512 or email hello@lurewright.com.